Full company rebrand
for an Inc 500 company

MulticoreWare is an Inc 500 company, known for its work in autonomous vehicles, AI and machine learning. As it grew, the brand no longer matched the quality of its technology and services, so the company needed a full rebrand.

My job was to help redefine the whole company identity, from a new logo and a fresh brand and design language to a new website and the supporting pieces like business cards, print material and business presentations. The idea was to make the brand look and feel as strong and advanced as the work behind it.

After the new brand and website went live, the results followed: website visits went up by around 32%, the bounce rate came down by almost a third, and the team finally had a brand and a set of materials they were happy to put in front of clients and partners.