A fresh redesign for
3 million visitors a year

DrugsUpdate.com is one of India's best-known healthcare platforms, with more than 3 million unique visitors every year. My job was to give this large, well-established site a full redesign.

I worked on it from A to Z: the art direction, a full usability and ergonomics study, a fresh new look for every page from desktop to mobile, and a custom set of icons. On a platform this big, the aim was to keep everything clean, clear and easy to use.

There was no mobile version before, so the redesign brought in a whole new audience. With a website now fully optimised for mobile and a much clearer information architecture, the whole platform grew. Within a year, the key numbers were up across the board: